Introduction
Corporate branded mats are more than just floor coverings—they’re a powerful tool for enhancing your business’s professional image while serving practical purposes like keeping your space clean and safe. Whether placed in a lobby, office entrance, or event booth, these mats serve as both functional items and branding opportunities, creating a lasting impression on customers and clients.
Investing in high-quality branded mats is essential for businesses that want to stand out and maintain a professional appearance. But choosing the right mats and keeping them in good condition can be challenging without the right knowledge. In this guide, we’ll explore how to choose corporate branded mats that fit your business needs and how to maintain them to maximise their lifespan.
What are Corporate Branded Mats?
Corporate branded mats are custom-made floor mats featuring a company’s logo, colours, or message. They combine branding, safety, and functionality, making them a valuable asset for businesses of all sizes.
Definition and Purpose:
Branded mats are designed to represent your company while performing key roles, such as trapping dirt and moisture, reducing slips and falls, and protecting your floors.Types of Businesses That Use Corporate Mats:
- Offices: Create a welcoming entrance for employees and visitors.
- Retail Stores: Reinforce branding while keeping floors clean.
- Trade Shows and Events: Draw attention to your booth with eye-catching mats.
- Hospitality: Showcase your logo at hotel entrances or restaurant lobbies.
Benefits of Corporate Branded Mats:
- Branding: Promote your business and leave a lasting impression.
- Safety: Non-slip surfaces reduce the risk of accidents.
- Cleanliness: Trap dirt and moisture at the door, keeping your floors spotless.
How to Choose the Right Corporate Branded Mats for Your Business
Selecting the right branded mats requires careful consideration of your specific needs and space.
Material Considerations
The material of your mat affects its durability, appearance, and functionality.
Common Materials for Branded Mats:
- Rubber: Ideal for outdoor use, highly durable, and non-slip.
- Coir (Coconut Fibre): Excellent for scraping dirt, eco-friendly, and traditional in appearance.
- Polypropylene: Weather-resistant and great for indoor or outdoor use, often used for heavy-traffic areas.
- Nylon or Polyester: Soft materials that work well for indoor use and vibrant branding.
Indoor vs Outdoor Use:
- Choose water-resistant materials like rubber or polypropylene for outdoor mats.
- Opt for softer materials like nylon for indoor mats where comfort and aesthetics are a priority.
Customisation Options
Your corporate branded mat should align with your brand’s identity.
Design Features to Customise:
- Logo Placement: Ensure the logo is clear and centred for maximum visibility.
- Colour Schemes: Match the colours to your brand guidelines for consistency.
- Text Options: Include taglines, contact information, or welcome messages.
Tips for Ensuring Brand Alignment:
- Work with a supplier who offers detailed design previews before production.
- Keep your design clean and simple for better visibility, especially from a distance.
Size and Shape
The dimensions and shape of your mat depend on the available space and purpose.
Determining Dimensions:
- Measure the entrance or area where the mat will be placed.
- Ensure the mat covers enough space to capture dirt and moisture from shoes.
Popular Shapes:
- Rectangular: Perfect for entrances and walkways.
- Circular or Oval: Adds a creative touch to lobbies or meeting rooms.
- Custom-Cut Shapes: Tailored to fit unique spaces or designs.
Functional Needs
Different businesses require mats for various purposes.
Safety Features:
- Look for mats with anti-slip backings to prevent accidents.
- Use water-resistant materials for areas exposed to rain or spills.
Cleaning and Dirt Removal:
- Coir or brush mats are ideal for scraping dirt from shoes at entrances.
- Absorbent mats work well in wet areas to soak up moisture.
Aesthetic Appeal:
- For high-visibility areas like lobbies, choose mats with vibrant colours and sleek designs.
- Combine functionality with aesthetics for maximum impact.
Maintaining Your Corporate Branded Mats
Proper maintenance ensures that your branded mats remain functional and visually appealing for years.
Regular Cleaning Practices
Regular cleaning helps preserve the appearance and effectiveness of your mats.
Frequency of Cleaning:
- Clean high-traffic mats daily or weekly, depending on usage.
- Mats in low-traffic areas can be cleaned less frequently but should still be checked for dirt build-up.
Cleaning Techniques for Different Materials:
- Vacuuming: Ideal for fabric or nylon mats to remove dirt and debris.
- Washing: Use water and mild detergent for rubber or polypropylene mats.
- Spot-Cleaning: Quickly address stains with a damp cloth and mild cleaner.
Addressing Wear and Tear
Over time, even high-quality mats will show signs of wear.
Inspect for Damage:
- Check for fraying, fading, or peeling edges.
- Look for slippery patches where the non-slip backing has worn off.
Quick Fixes for Minor Issues:
- Use adhesive patches to secure peeling corners.
- Trim loose threads or fibres to prevent further fraying.
Replacing Branded Mats
Eventually, mats will need to be replaced to maintain a professional appearance.
Signs It’s Time to Replace Your Mats:
- Irreparable damage like large tears or holes.
- Faded logos or branding that no longer represent your business well.
- Non-slip backings that have lost their grip, posing safety risks.
Why Replacing Worn Mats is Important:
- Worn-out mats can harm your business’s image and create safety hazards.
- Fresh, vibrant mats reinforce professionalism and keep your branding sharp.
Why Investing in High-Quality Corporate Mats is Worth It
While high-quality mats may come with a higher upfront cost, they offer significant long-term benefits.
Long-Term Cost Savings:
Durable materials reduce the need for frequent replacements, saving you money over time.Enhanced Branding:
A well-designed mat leaves a strong first impression on clients, customers, and employees.Compliance with Safety Standards:
Anti-slip and moisture-absorbing mats help businesses adhere to workplace safety regulations.
Final Thoughts
Corporate branded mats are more than just floor coverings—they are an extension of your brand and a practical tool for maintaining a clean, safe, and professional environment. By choosing the right materials, customising designs to align with your brand, and maintaining your mats properly, you can maximise their value for years to come.
Prioritise both quality and aesthetics when selecting your mats, and don’t hesitate to replace them when signs of wear appear. Investing in high-quality corporate mats will not only elevate your business’s appearance but also protect your floors and ensure safety.
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