– Jenna Alvarez, Brand Manager at GlowTheory Skincare
"At GlowTheory Skincare, we’re constantly launching new products and running pop-up events to connect with our customers. We’ve always focused on packaging, social media, and in-store displays—but we never realized the impact promotional mats could have until we tried them.
For our spring campaign launch, we partnered with a custom mat company called VividStep Branding Solutions to create vibrant promotional mats featuring our latest product line and slogan: “Glow Starts Here.” We used them in our retail partner stores, pop-up events, and even at our own office showroom.
The results? Incredible.
These mats did way more than protect floors—they stopped people in their tracks. With bold colors, sharp graphics, and a soft-touch finish, the mats instantly drew attention. Customers commented on them, took photos with them, and even asked if they were available for purchase (we hadn’t thought of that, but we just might now!).
Beyond aesthetics, the mats were super functional. They helped keep things tidy in high-traffic areas, didn’t slide around, and held up beautifully even with makeup spills and heavy foot traffic.
Working with VividStep was seamless. They offered helpful guidance on material types and finishes, and they totally understood how to translate our campaign visuals into a practical, branded asset. Now, promotional mats have become a standard piece of every launch plan—we just change the design and reuse the strategy.
If you’re a product-based business looking for a clever, cost-effective way to boost visibility, don’t overlook floor space. These mats turn underfoot real estate into prime promotional territory—and I can’t recommend the approach (or VividStep) enough.
Click here to return to the main page.
No comments:
Post a Comment